Virtual MOBILKING in Poland

In March 2008 the company Mobile Entertainment Company from Penta group launches operation of its Polish virtual mobile operator MOBILKING.

We assisted as consultants to development of this project go-to-market strategy. We helped define product fetures, its value proposition, we cooperated on building the brand, segmentation, setting business model and communiaction channels, pricing policy and adaptation to local conditions of the Polish market.

A virtual mobile operator project is specific by its very accurate targetting on target group, which has been chosen really carefully. MOBILKING offers tailor-made services to men watching sport and looking for entertainment.

In case of the project's success, the company Mobile Entertainment Company will implement a similar strategy in other European markets.  

The launch campaign spots are avilable at www.mobilking.pl.